Tag Archives: nielsen

Obamfomercial ratings match Perotgramming

Oh, that has gotta hurt bad.

Nielsen announces that TV ratings for Barack Obama’s multi-network blanket infomercial only slightly beats out the mind-numbing pie-chart party broadcast by billionaire circus sideshow Ross Perot on Election Eve in 1996. Perot went on to win slightly over 8% of the vote.

Now some people might say that a 21.7% share is pretty good. Those people would be right if it hadn’t been insanely hyped, broadcast over five networks, and featured one candidate of only a two-candidate race. (Captain Ed’s got my back.) As it stands, the Nielsen ratings reflect the expected audience of such a production. The people who watched were the ones predisposed in the first place to sit through a gauzy tribute to Barack Obama for half an hour. That is to say, those who are already hard-core supporters.

The rest of the viewing public already knew what was coming.