Tag Archives: infomercial

Obamfomercial ratings match Perotgramming

Oh, that has gotta hurt bad.

Nielsen announces that TV ratings for Barack Obama’s multi-network blanket infomercial only slightly beats out the mind-numbing pie-chart party broadcast by billionaire circus sideshow Ross Perot on Election Eve in 1996. Perot went on to win slightly over 8% of the vote.

Now some people might say that a 21.7% share is pretty good. Those people would be right if it hadn’t been insanely hyped, broadcast over five networks, and featured one candidate of only a two-candidate race. (Captain Ed’s got my back.) As it stands, the Nielsen ratings reflect the expected audience of such a production. The people who watched were the ones predisposed in the first place to sit through a gauzy tribute to Barack Obama for half an hour. That is to say, those who are already hard-core supporters.

The rest of the viewing public already knew what was coming.

Oh, sure, NOW they tell us…

Now that the Obamfomercial has filtered into the public consciousness, a spark of epiphany flickers in the unblinking eye of Barack Obama’s major-network entourage: the senator’s economic numbers — mirabile et horribile dictu! — don’t add up.

As I noted in my anti-liveblog on the mega-ad, the Associated Press was fairly quick to post a lengthy fact-check dossier on Obama’s cross-spectrum waste of time. CBS appears to be the latest to comprehend this late-dawning horror. Mercy me, can it be true?

If he closes every loophole as promised, saves every dime from Iraq, raises taxes on the rich and trims the federal budget as he’s promised to do “line by line,” he still doesn’t pay for his list. If he’s elected, the first fact hitting his desk will be the figure projecting how much less of a budget he has to work with – thanks to the recession. He gave us a very compelling vision with his ad buy tonight. What he did not give us was any hint of the cold reality he’s facing or a sense of how he might prioritize his promises if voters trust him with the White House.

And it only took them until the weekend before the election to put 2 and 2 together, so to speak.

Obama as mail-order herbal enhancer

I got a call from my dad this evening. He said he “had a proposal” for me. He proposed that I liveblog the upcoming half-hour of major-network Obama paid programming. (Wouldn’t you know, Dad’s a WitSnapper fan.) I said that was an interesting proposal, but I was unclear as to how that would be beneficial. He explained that, well, if I liveblogged it, then he’d be able to find out what was in it without being forced to sit through it.

“Ah. I see.”

The results of this conversation, and my estimation of the omnipresent Obama-worship how-to video and its genesis, below the break.

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